SOLUTIONS
OPERATIONS
Our founders and leaders are Operational and Technology leaders giving us a deep understanding of the workflow challenges and opportunities many face today. With this in mind, our ad server and supporting technology stack are specifically designed to simplify, qualify, and amplify performance.
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Ad Server or ADERSERVER?
What do you get when a modern ad server is built from scratch to tackle today’s challenges instead of clinging to outdated tech?
Environmentally Conscious
Our ad server was designed with sustainability in mind, achieving Carbon Neutral status from day one, unlike legacy systems that generate significant CO2 waste. We also leverage custom compression algorithms to achieve 35-50% smaller file sizes compared to other platforms
Advanced Targeting
Unlike traditional ad servers that serve one creative per instance, our system uses multi-variant targeting, allowing for precise delivery based on combinations of geo-location, time of day, language, and other factors to maximize relevance and engagement
Privacy-First Approach
We prioritize user privacy by not collecting any PII (Personally Identifiable Information) and avoiding the use of cookies, ensuring compliance with privacy regulations and building trust with consumers.
Global Reach
With over 350 end points worldwide, we ensure rapid and efficient ad delivery, reducing latency and providing a seamless experience for consumers no matter where they are located.
Other Operational Details That Matter
Reporting
Data-driven decision-making is critical for optimizing ad performance, and that’s why we prioritize comprehensive and flexible reporting. Whether it’s through daily reports delivered throughout the campaign or via our online dashboard for instant access, we ensure that partners have the insights they need to continuously refine and enhance their strategies for maximum impact. Accurate, timely data is key to unlocking the full potential of every campaign.
Third Party Tracking
We’re compatible with nearly all types of third-party tracking. Whenever we launch a campaign, we seamlessly integrate the marketer’s ad server tracking code into our creatives, ensuring full transparency and accurate performance measurement from day one. We are already certified on the largest platforms including Google and TTD. We are also certified by some of the largest publishers in the world