The latest post from Aderize
Faster is Greener by Nature!
It’s no secret that the environment is everybody's responsibility. It’s great to see that in 2023 the Adtech industry is embracing it’s responsibilities. This blog post is about how we approach our environmental responsibilities.
Most of the time, the data bandwidth marks how much the data servers use energy – gigabytes (GB) served equals the energy used. We found that the most accepted number was 0.06 kWh per GB delivered. Therefore, every ad should be as lightweight as possible and make as few requests as possible so that the...
Return on Creative Spend ROCS!
Experienced marketers seem to find the budget for creative. ROCS is the secret that enables the smartest decisions.
ROCS (Return On Creative Spend) is a ratio measurement, much like ROAS, that can be used once a campaign is live to determine the increased performance of a campaign achieved by the creative. Using performance benchmarks, ROCS can be used to forecast the performance of future campaigns based on the creative strategy, as well as to validate the real performance during and after the campaign runs.
Is tracking QR Codes legit?
Tracking of QR code scans has become common place, but the user often hasn't had the opportunity to grant permission to track. Are there privacy concerns?
As an industry, do we ever learn from our errors? The reason we are facing an imminent cookie apocalypse is because the browsers capitulated - they realized that either they take proactive steps to prevent all the non consented tracking that is taking place in Digital Advertising or it will be done for them by Government Regulators.
Aderize aims to be a radically different company. So rather than bury you with pages of legalese, here’s our straightforward privacy statement
- We take your privacy very seriously and promise never to share your information with third parties
- The only reason we ask for your information is so we can connect with you and hopefully develop a business relationship
- We will not use your information to retarget you blindly across the web.
- If you send a notice to firstname.lastname@example.org to delete your information, we promise to delete your information within 10 business days
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